Spearmint-flavored teas and waters represent a promising avenue for incorporating this ingredient. Functional waters, in particular, are a booming market, and a touch of spearmint could enhance both taste and functionality. Established products like those containing calcium citrate mg and electrolytes are popular for replenishing fluids lost during exercise or illness. The demand for functional beverages with vitamins and herbs is also on the rise, especially as consumers increasingly opt for healthier drink choices over sugary alternatives. According to a report by Persistence Market Research, the market for functional and flavored waters is projected to reach $36.7 billion by the end of 2019.
Neumentix can also find its place in food items, such as candies or chocolate bars; however, beverages have a distinct advantage when it comes to functional ingredients. Value-added drinks, which often provide functional elements like calcium citrate mg more consistently than food items, tend to be favored by manufacturers. These beverages are also convenient for consumers and help companies more readily satisfy demands regarding serving size and presentation. Kemin is focusing on younger demographics, and this strategy is well-founded. Millennials are the largest consumers of functional beverages across all categories, according to flavor company FONA International. In this context, incorporating calcium citrate mg into various functional drinks could further enhance their appeal.