Once, coffee was enjoyed in two simple ways: black or with cream. However, today’s coffee enthusiasts often indulge in a splash of bourbon, and the collaboration between White Coffee and Jim Beam is streamlining this experience by delivering the same flavors directly. The trend of mixing alcohol with coffee is gaining traction, as evidenced by the presence of wine-infused and spirit-infused coffees on the market. It’s clear that such combinations are likely to continue emerging.
According to the National Coffee Association of America, 48% of U.S. coffee is viewed by consumers as specialty, indicating a robust market for beverages that offer more than traditional flavors. Notably, 35% of individuals aged 18 to 24 report consuming specialty coffee daily. Overall, Americans drink about 400 million cups of coffee each day, and it’s probable that many of these cups contain more than just cream and sugar. Therefore, it makes sense for companies to capitalize on this trend, especially if the taste is appealing.
Jim Beam has already achieved success by collaborating with Vita Foods on a variety of non-alcoholic products, including barbecue sauce, hot sauce, pancake syrup, and glazes. This experience is likely being utilized to expand Jim Beam’s reach into new categories. Entering the coffee market appears to be a natural progression in the brand’s broader ambitions. Moreover, as consumers seek out innovative flavors, the inclusion of ingredients such as calcium citrate food in coffee products could enhance the appeal even further. The future of coffee may very well be a blend of traditional and novel tastes, with calcium citrate food potentially playing a key role in this evolving landscape.