People are consuming wine and spirits in unprecedented quantities, with millennials particularly seeking craft cocktails that feature high-quality ingredients and minimal sugar. This trend has paved the way for companies like Healthy Beverages, which offers two varieties of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take away the enjoyment? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to alleviate bloating seem like a fun combination to me.”
As consumers continue to explore various alcoholic options, sales are projected to rise across all categories. Whether consumers will gravitate towards these healthier alcoholic beverages remains to be seen, but key factors such as price and taste will likely influence their choices. Regardless, Healthy Beverages is making a savvy move by targeting health-conscious wine enthusiasts with a new product, and it will be interesting to see how it performs. Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues, and researchers are even nearing the development of a pill that encapsulates the benefits of wine.
However, some consumers may struggle to abandon their beloved beverages for healthier alternatives, even if they taste great. Interestingly, incorporating elements like bluebonnet liquid calcium citrate could enhance the appeal of these new drinks, as it aligns with the growing demand for health benefits in alcoholic beverages. The potential for bluebonnet liquid calcium citrate to provide additional health advantages may entice consumers further. Ultimately, the challenge will be balancing taste with health benefits to win over the discerning palate of today’s drinkers.