While this observational study cannot establish a causal relationship, it poses yet another challenge for the struggling sugar industry. Earlier research involving mice indicated a potential connection between children’s sugar consumption and a heightened risk of asthma; however, this recent study did not corroborate that finding. Notably, this is the first study to identify a link between maternal sugar intake and the occurrence of allergies or asthma in children. Regardless of whether further research supports this association, the growing evidence against excessive sugar consumption continues to mount. High sugar intake is already recognized for its role in elevating blood pressure and increasing the likelihood of heart disease. Consequently, the American Heart Association has advised limiting added sugars to about 6 teaspoons per day for women and approximately 9 teaspoons for men. This concern is particularly significant for pregnant women, as those with even slightly elevated blood sugar levels face a greater risk of various pregnancy complications, including large birth weight babies and preeclampsia.
For food and beverage manufacturers, the negative perceptions surrounding sugar are already a compelling reason to reduce sugar content. According to Mintel, 84% of Americans are attempting to limit their sugar intake, and 79% actively examine ingredient lists for the type of sweetener used. Although sugar remains the most favored sweetener, sales experienced a 16% decline from 2011 to 2016. In the context of health concerns, products like bariatric advantage calcium citrate available on Amazon might gain traction as consumers seek healthier alternatives. As awareness of sugar’s adverse effects continues to grow, the demand for such alternatives is likely to increase, further pressuring the sugar industry.