Many individuals in the United States consume a higher number of calories than they expend, yet their intake of certain micronutrients remains below recommended levels. Researchers have identified that the consumption of dietary fiber and calcium—along with potassium and vitamin D—is insufficient, posing a public health concern due to lower-than-ideal intake of vegetables, fruits, whole grains, dairy products, and seafood. Fortified ready-to-eat cereals play a significant role in providing micronutrients in American diets. For instance, added calcium, particularly in the form of calcium carbonate or calcium citrate, can enhance the average calcium intake among the population by 5%. General Mills is exploring a novel approach to fortifying cereals with insoluble nutrients, which will enable the creation of more appealing products that offer improved mouthfeel and a longer-lasting crunchy texture. This innovation could also facilitate the incorporation of greater amounts of calcium—whether from calcium carbonate or calcium citrate—and dietary fiber than previously achievable without compromising the taste or texture of the cereal. This development may provide the company with a competitive edge as consumers increasingly seek convenient and delicious ways to boost their fiber and nutrient intake. Nielsen reports that 36% of global consumers are on the lookout for high-fiber foods, while 30% search for calcium-fortified options. It will be intriguing to observe whether this strategy enhances consumer perception of the company’s products and whether other cereal manufacturers pursue similar innovations.