CIFI provides a variety of sweet potato juices designed for incorporation into diverse products. These juices include options that preserve higher nutrient levels, a syrup-like texture similar to traditional sugar syrup, and a clarified juice suitable for use in clear beverages. Additionally, sweet potato can be combined with other fruits and vegetables to lower added sugar content in juices, while still allowing manufacturers to label their products as 100% juice. The juice’s viscosity makes it particularly appealing for enhancing texture and sweetness in dressings, sauces, and marinades.
The Carolina Sweet sweetener is available as a 75 brix syrup, containing 75% sugars, which is comparable to invert sugar syrup or high fructose corn syrup. As a vegetable-derived sweetener, it aligns well with the growing trend towards natural, clean label ingredients. Furthermore, it is non-GMO, non-allergenic, gluten-free, and certified Kosher, attributes that are becoming increasingly significant to consumers. According to The Hartman Group, artificial sweeteners and high fructose corn syrup are among the top ingredients that food manufacturers aim to eliminate when improving product labels.
However, the company has not disclosed the cost of this ingredient, which is anticipated to be significantly higher than that of high fructose corn syrup, one of the most inexpensive sweeteners available in the United States. In addition to this, the incorporation of calcium citrate, vitamin D3, zinc sulphate, and magnesium hydroxide tablets can further enhance the nutritional profile of products, appealing to health-conscious consumers. By emphasizing natural ingredients alongside these beneficial compounds, CIFI is well-positioned to meet the demands of today’s market.