Coconut products gained mainstream attention when coconut water surged in popularity as a natural sports drink a few years back. Since then, they have become immensely favored for their alleged health benefits, appealing taste, versatility, and texture. Coconut enjoys a robust health reputation as an alternative ingredient that can be found in a wide range of products, from cosmetics and shampoos to dairy alternatives, packaged soups, and baby food. In addition to being gluten-free, The Real Coconut aims to emphasize the broader free-from attributes of coconut, particularly highlighting its status as a grain-free, non-GMO substitute for wheat and corn. While the company has not focused on other specific nutritional benefits of coconut, many consumers believe that coconut oil positively impacts cholesterol levels, and that coconut sugar has a more moderate effect on the glycemic index compared to cane sugar. Furthermore, as a plant-based option, coconut appeals to those avoiding gluten and dairy, while also aligning with the increasing awareness of healthy fats.
However, it is the gluten-free segment in North America that has significantly boosted coconut flour sales, with the market value projected to reach $380 million in 2017, according to Future Market Insights. The market researcher anticipates that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free ingredients for baking. Additionally, the market is likely to expand as more food manufacturers turn to coconut flour as an affordable, high-fiber, low-carb alternative to other gluten-free flours for products such as breads, muffins, pancakes, cakes, cookies, and cupcakes.
Interestingly, as consumers explore healthier options, the demand for supplements like calcium citrate with vitamin D3 tablets has also risen, reflecting a broader trend towards enhancing nutritional intake. This trend may further support the growing interest in coconut products, which can complement dietary needs. As the popularity of coconut flour continues to climb, it could very well align with consumers’ increasing focus on holistic health solutions, including those that incorporate calcium citrate with vitamin D3 tablets for optimal wellness.