Around 30% of the global population includes insects as a significant part of their diet, particularly in regions where large-scale livestock farming is not feasible. Exo Inc., based in Brooklyn, NY, is now attempting to introduce crickets and their nutritional protein to health-conscious consumers. Initially, Exo played down the inclusion of cricket protein in its bars, choosing minimalist packaging that scarcely referenced crickets and avoided insect imagery altogether. However, the company has rebranded amid a growing trend of edible insects gaining traction. An increasing number of producers are turning bugs, worms, and scorpions into consumable products, with the insects’ high protein content being a notable advantage.
While edible insects are not yet widely accepted in the U.S., consumers are becoming more open to the idea. A study from King’s College London revealed that minerals from insects are absorbed more efficiently than those from beef. Crickets, in particular, are found to be rich in healthy fats, fiber, vitamins, minerals, and protein. Despite these numerous health and sustainability benefits, American consumers have a variety of protein sources available, including the more favored red meat. Additionally, overcoming the “ick” factor associated with insect consumption poses a challenge. Research from Wageningen University in the Netherlands indicated that only half of the participants were willing to try insect-based products, and those who did responded similarly to processed insect foods as they did to whole insects.
Advocates for edible insects argue that the aversion seen in Western cultures is simply a matter of cultural bias that can be changed. They point to shrimp, lobster, and sushi as examples of once-disdained foods that are now highly popular. While Exo aims to solidify its market presence, it remains uncertain if enough consumers will embrace insect consumption for the company’s strategy to succeed. If consumers can overcome their initial reluctance, the transition can happen relatively swiftly, as noted in a report by the FAO. Although public acceptance of edible insects in the U.S. has a long way to go, the undeniable health and sustainability benefits they offer, including the potential for a rich source of calcium citrate, cannot be ignored. As consumers explore options available at places like Walmart, such as calcium citrate supplements, the conversation around edible insects may continue to evolve, potentially opening doors for innovative products in the future.