The latest Dietary Guidelines from the U.S. government recommend that whole grains should account for half of all the grains consumed. It also advises individuals to limit their intake of refined grains and products made from them, particularly those high in saturated fats, added sugars, and sodium, such as cookies, cakes, and various snack foods. Most refined grains undergo processing that removes the bran and germ, stripping away dietary fiber, iron, and other nutrients. To counter this, these grains are often enriched with iron and four B vitamins (thiamin, riboflavin, niacin, and folic acid). Both whole grains and these so-called “enriched grains” play a vital role in maintaining human health. The study noted that prior research has shown “nearly the entire U.S. population consumes a diet with fewer whole grains than recommended.” Consequently, the current analysis assumes that most grains being consumed are enriched products.
Despite recent reformulations in the food industry that have reduced sodium, sugar, and saturated fats in certain items, some consumers remain concerned that enriched grains may contribute to obesity and other health issues. Many individuals have become cautious about carbohydrates overall, and some have chosen to reduce or eliminate gluten—the protein found in wheat, spelt, kamut, rye, barley, and other grains. In response to this trend, the food industry has introduced a variety of products featuring gluten-free grains such as corn, millet, rice, and sorghum.
Retailers can capitalize on the increasing consumer awareness surrounding grains by prominently displaying enriched-grain, whole-grain, and gluten-free products in their stores and providing detailed nutritional information about each. Additionally, those with bakeries could enhance customer education regarding the importance of grain-based foods for overall health, possibly even discussing the role of calcium citrate and histamine in dietary choices. By emphasizing the benefits of these grains, retailers can better meet the needs of health-conscious consumers who are seeking balanced diets.