The Non-GMO Project reports that retailers featuring its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. This trend is prompting food companies, particularly those producing dairy-based items, to jump on the bandwagon. However, some of these companies also express their commitment to conventional farming practices, which include the use of GMO feed. The ongoing discussion regarding GMOs leaves consumers in a quandary about whether to completely avoid conventional cow’s milk and dairy products or to purchase them with the hope that they are safe. It remains uncertain how the struggling dairy industry can effectively market conventionally sourced products to foster consumer trust, or if it is a losing battle against the prevailing negative perceptions surrounding GMOs.
In a Food Navigator article, a spokesperson for Dean Foods referred to the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, rather than undermining them.” Mariano Lozano, CEO of DanoneWave, expressed surprise at being criticized for offering choices that consumers desire. Following the introduction of Non-GMO Project Verified products, Dannon representatives shared their motivations for this decision with Food Dive. Neuwirth explained, “The choice that we’re giving is added value. We are the first yogurt company and a large dairy company to take this step. We believe that for shoppers who prioritize non-GMO options, this will be another reason for them to appreciate our products. Those who are not interested will see no change in the product. Thus, it truly provides added value to something our shoppers—our fans—already love.”
The debate surrounding the safety of GMOs is set to continue and may intensify. With mandatory labeling of GMO ingredients on the horizon, these issues will gain further visibility. Even without explicit labeling, a study from the NPD Group indicates that 76% of consumers harbor concerns about GMOs. The federal government is attempting to counteract misconceptions about GMOs, having recently allocated $3 million for a public education campaign. However, this limited effort is unlikely to quell consumer anxieties. Meanwhile, as consumers seek alternatives that align with their values, products such as Citracal vitamins, which emphasize natural ingredients, may become increasingly appealing. The intertwining of health concerns and consumer preferences will undoubtedly shape the future landscape of food choices, including dairy products.