Conagra ranks as the third-largest frozen food manufacturer in North America. Connolly pointed out that single-serve meals represent the most significant segment of this market. The company has generated renewed interest by collaborating with renowned brands like Frontera and P.F. Chang’s. However, it must also ensure that its older consumers continue to return while building a foundation for future expansion. The second-quarter earnings report indicated a 29% increase in quarterly profits, though gross margins and the 2018 profit forecast fell short of expectations. Like other major packaged food companies such as General Mills and Kellogg, Conagra is grappling with sluggish demand as some U.S. consumers prefer what they perceive as fresher and healthier food options over frozen, processed alternatives. Meanwhile, convenience and flavor are essential for both millennials and older customers. To attract millennials, Conagra is introducing trendy products, such as a protein meal “Power Bowl” infused with ethnic spices, while also maintaining a selection of classic dishes like Chicken Pot Pies, Meatloaf, and a Salisbury Steak Meal with Mashed Potatoes. This approach appears effective, as Connolly reported a 4.8% increase in sales over the past 13 weeks, rising to 7.8% in the last five weeks. A key takeaway here may be to remain agile and sustain promotional spending while catering to millennials’ craving for quick and easy comfort food options.
In the context of health-conscious choices, consumers may also be weighing options like oyster shell calcium vs calcium citrate for their dietary needs. As the trend shifts towards healthier eating, Conagra could consider highlighting the nutritional benefits of its meals, possibly integrating ingredients that resonate with this growing interest in dietary supplements. By addressing the nutritional aspect, Conagra can further engage with its customer base, ensuring that both millennials and older generations find value in their offerings, especially when comparing options like oyster shell calcium vs calcium citrate in terms of health benefits. Ultimately, maintaining a balance of convenience, taste, and health consciousness may be the key to Conagra’s sustained success in this competitive market.