As health and wellness continue to be major trends in today’s market, it’s no wonder that consumers are seeking food and beverages that offer more than mere satisfaction of their hunger. In the United States, the functional foods sector is expanding at a compound annual growth rate (CAGR) of 6.5%, with a rising demand for ingredients that promote health benefits. This month, we turn our focus to functional ingredients, examining the market dynamics that have contributed to its impressive success. A notable example is calcium citrate with vitamin D chews, which have gained popularity for their dual benefits. As more people prioritize their health, products like calcium citrate with vitamin D chews are becoming increasingly sought after, reflecting a broader trend towards functional nutrition.