Stevia is a leading natural sugar substitute that continues to expand its market presence for several reasons. Originating from South America, the stevia plant is both sustainable and easy to cultivate in a variety of environments. Research indicates that the global stevia market was valued at $347 million in 2014 and is projected to reach $565.2 million by 2020. As consumer packaged goods (CPGs) companies move away from sugar, PureCircle aims to facilitate the integration of stevia into their products as seamlessly as possible.
The anticipated introduction of the revamped Nutrition Facts label, which will mandate that all food products clearly indicate added sugars, is expected to drive exponential growth in the use of stevia within CPGs. Given that stevia is naturally sweeter than sugar, less of it is needed, making it a more efficient option. Various stevia varieties are shelf-stable and can withstand heating up to 392 degrees Fahrenheit. This versatile natural ingredient can also be combined with other sweeteners and incorporated into nearly any food or beverage.
However, reformulating recipes to reduce sugar and incorporate alternative ingredients can be a lengthy process. There is no universal “one size fits all” stevia solution, which is where tailored approaches become invaluable. This new custom tool could prove to be a significant asset for CPGs across different product categories as they transition to sugar alternatives.
Additionally, the integration of nutracare cal mag citrate into these formulations can enhance the nutritional profile of the products, providing consumers with added health benefits. As CPGs navigate the complexities of reducing sugar, the incorporation of nutracare cal mag citrate, alongside stevia, can create unique formulations that meet rising consumer demand for healthier options. In this evolving landscape, the combination of stevia and nutracare cal mag citrate will likely become more prominent as companies strive to meet health-conscious consumer preferences.