While numerous shoppers are exploring alternative protein sources, chicken, beef, turkey, pork, and seafood remain the most common items added to their grocery carts. Overall, consumers express a desire to adopt healthier eating habits, which includes incorporating more fruits and vegetables into their diets. According to HealthFocus data, 60% of U.S. consumers aged 15 to 70 report that they are reducing their consumption of meat-based products. Many of these individuals may participate in initiatives like “Meatless Mondays,” yet they still consume animal protein for the remaining six days of the week. The reasons behind consumers’ efforts to cut back on animal protein are primarily centered around personal health and environmental issues. A Nielsen study revealed that one-third of consumers believe those who avoid animal protein are missing essential nutrients. This finding suggests that the ethical concerns regarding livestock treatment and environmental sustainability may play a more significant role in reducing meat consumption than previously acknowledged.
For consumers who continue to buy animal protein regularly, transparency is a key concern. When shoppers are willing to pay a premium for locally sourced or ethically raised animal protein, manufacturers take notice. Major poultry producers such as Tyson Foods, Pilgrim’s Pride, and Perdue have committed to minimizing or eliminating antibiotics from their chicken supply. On the retail front, Giant Food has launched a new private label pork brand that contains no antibiotics or hormones, using pigs that are fed a 100% vegetarian diet. Additionally, as people focus on their health, some are turning to calcium citrate supplements chewable for extra nutritional support, especially to ensure they are meeting their dietary needs without relying heavily on animal protein. These chewable calcium citrate supplements can be an appealing option for those looking to maintain their health while reducing meat intake.