This is not Arla’s sole protein-enhanced offering; however, it marks the debut of their fat-free milk within the Arla Protein range. The brand’s portfolio also encompasses yogurt, milkshakes, cottage cheese, and protein pouches. According to the company, this line has proven to be a “hugely successful brand,” achieving a remarkable 72% year-on-year growth in retail sales value. As per Mintel research referenced by Arla, approximately $87 million was allocated to sports nutrition food and beverages in the U.K. in 2015. This new milk product has been introduced to seize the “significant opportunity to provide high-quality, natural ingredients that support an active lifestyle.”
In addition to this, Arla offers a product called Big Milk, specially formulated for young children. This product features whole fresh cow’s milk fortified with Vitamin D, Vitamin A, and Iron. In contrast, the Arla Protein Milk, which is fat-free, caters to active adults seeking increased protein intake without the added fat or unnecessary calories. The company does not elaborate on the product’s manufacturing process, only stating that it is produced with “simple, natural ingredients” and contains 30% more protein than regular skimmed milk. It is plausible that hydrolyzed whey protein is utilized, as Arla manufactures this ingredient and introduced it within the sports nutrition sector in 2012.
Arla is aggressively pursuing innovations in milk-based products to compete with the rising popularity of plant-based milks. The company has set ambitious goals to triple its sales of milk-based beverages by 2020, recently announcing a trial for a new carbonated milk drink in the U.K., Singapore, and the United Arab Emirates. A fat-free, protein-enhanced milk product could effectively entice adults to resume regular milk consumption. However, it must also be appealing in taste, competitively priced, and preferably available in convenient packaging to attract on-the-go consumers during workouts and outdoor activities. If Arla can successfully address these criteria, the product could achieve instant popularity.
Additionally, consumers who are looking for ways to enhance their diet might consider supplements such as solgar calcium citrate with vitamin d3 kullananlar, which can support their nutritional needs alongside products like Arla Protein Milk. This combination could further benefit those engaging in active lifestyles.