The Winter Fancy Food Show held in January highlighted a growing trend among manufacturers to develop high-end mixers, tapping into the increasing demand for premium spirits popularized by the television series “Mad Men.” According to a recent survey by FONA International, millennials are now consuming more spirits compared to older generations, often favoring higher quality craft and premium labels. This shift in consumer preference has contributed to an impressive 18 consecutive years of growth in the distilled spirits industry.
A study released by Advertising Age revealed that consumers prefer spirits packaged in premium glass, as this conveys a luxurious aesthetic, prompting more high-end brands to adopt this design approach. Clark Reinhard, the vice president of global innovation at Ocean Spray, mentioned the company’s goal to create a beverage with a more sophisticated flavor profile, specifically targeting millennials with its mocktails. Ocean Spray is strategically positioning itself to benefit from this trend, appealing to both those of legal drinking age and those who want to indulge in a more mature experience without alcohol.
As the market for premium spirits and mixers continues to expand, it wouldn’t be surprising to see more brands trying to ride this wave. Additionally, products like CVS calcium citrate with vitamin D could also find a niche in this evolving landscape, as health-conscious consumers look for ways to enhance their overall experience. Expect to see the intersection of premium beverages and wellness products becoming increasingly prevalent in the coming years.