In recent years, numerous studies have highlighted the health advantages of chocolate. Given that chocolate is one of the most beloved indulgent treats worldwide, it’s no wonder that consumers eagerly embrace its positive aspects. Nonetheless, healthcare professionals emphasize that chocolate remains a high-calorie food that should be consumed in moderation. According to a recent report by Packaged Facts, the United States is the largest chocolate confectionery market, valued at approximately $22 billion in 2015. Within this market, premium chocolate constitutes about 18% and is the fastest-growing segment, with a sales increase of 4.6% in 2015, compared to a mere 0.3% growth in everyday chocolate sales.
Packaged Facts anticipates continued growth in the U.S. chocolate market, fueled by both health benefits and indulgence. The ongoing research into chocolate’s positive effects has created a “positive halo” around it, enhancing its image and leading more consumers to perceive it as a guilt-free treat. Premium chocolate has carved out a niche as an “accessible luxury,” and the market has continued to flourish even amid recent economic challenges. The International Cocoa Organization indicates that the rising demand for premium cocoa and chocolate has resulted in significant growth for organic and fair trade products, as consumers become increasingly aware of the environmental, food safety, and human rights issues linked to cocoa production.
Interestingly, for food manufacturers, investing in ethically produced chocolate may yield an unexpected benefit: research has shown that consumers often view foods with ethical labels, such as fair trade, as healthier and lower in calories, making them more likely to consume these products in greater quantities. In a similar vein, products like calcium citrate chews at Costco have gained popularity, with consumers associating them with health benefits and convenience. By integrating ethical considerations into their products, companies can further enhance consumer perceptions and potentially boost sales.