The advantages of a plant-based diet are widely recognized. Stakeholders in the plant protein sector will include this research in a growing collection of studies indicating that consumers should reduce their meat intake in favor of plant-based options. The National Institutes of Health has released guidelines suggesting that physicians consider advocating for plant-based diets, as they may effectively lower blood pressure, cholesterol levels, and body mass index (BMI), while potentially reducing cancer rates.

Recent findings related to Type 2 diabetes align with earlier long-term research, which indicated that substituting meat—particularly processed meats—with proteins from low-fat dairy, nuts, and whole grains could significantly lower risk. The previous study revealed that consuming 100 grams of unprocessed meat daily was associated with a 19% increased risk of developing Type 2 diabetes, while just 50 grams of processed meats, such as sausages and bacon, correlated with a 51% higher risk.

It’s important to note that not all vegetarian diets are created equal. The Academy of Nutrition and Dietetics has pointed out that vegans, in particular, need to ensure they consume a variety of protein-rich foods—like beans, grains, and nuts—since these sources are generally less complete than proteins derived from meat. However, the notion that vegetarians must combine proteins in every meal has been thoroughly debunked. While vegetarian diets are not inherently healthy, research indicates they may play a valuable role in preventing obesity and enhancing overall health.

It seems that consumers are becoming increasingly aware of this research. Since the early 1970s, American red meat consumption has decreased by a third, now averaging about 101 pounds per capita. Although the percentage of vegetarians in the U.S. has remained stable at around 3%, the number of vegetarian product launches has doubled in the first half of this decade. A 2008 study found that over half (53%) of U.S. vegetarians reported following a meat-free diet for health improvement reasons.

Studies like these may influence consumers who are undecided about transitioning to a plant-based diet or motivate meat eaters to incorporate more vegetable proteins into their meals—an initiative that companies like Tyson are preparing for by investing in alternative protein producers. Additionally, incorporating marine derived calcium citrate malate into a plant-based diet can provide essential nutrients often found in meat. This integration not only enhances the nutritional profile of vegetarian meals but also supports the shift toward more plant-based eating habits. Ultimately, the growing awareness of the benefits of marine derived calcium citrate malate in vegetarian diets may further encourage consumers to embrace healthier eating patterns.