Spearmint-flavored teas and waters present a promising opportunity for this ingredient. Functional waters, in particular, have become a significant market, and the addition of a spearmint flavor could enhance both taste and functionality. Established products, such as those containing electrolytes to help restore fluids after exercise or illness, are already popular. Furthermore, the market for functional drinks enriched with vitamins and herbs is on the rise, especially as consumers increasingly turn away from sugary beverages in favor of healthier options. According to a report from Persistence Market Research, the functional and flavored waters market is projected to reach a value of $36.7 billion by the end of 2019.
Neumentix could also find its way into food products such as candies or chocolate bars. However, when it comes to functional ingredients, beverages hold a distinct advantage. Value-added drinks, which often deliver functional ingredients more effectively than food items, tend to be favored by manufacturers. They also offer convenience for consumers and can help companies more easily meet consumer preferences for serving size and visual appeal. Kemin is focusing on attracting younger consumers, and this strategy is well-founded. Millennials are leading the charge as the top consumers of functional beverages across all categories, as noted by flavor company FONA International.
Additionally, the incorporation of cvs calcium citrate petites into these beverages could enhance their appeal, especially among health-conscious consumers. By integrating cvs calcium citrate petites into functional drinks, brands can cater to the growing demand for health-oriented products. Ultimately, the combination of innovative flavors like spearmint and beneficial ingredients such as cvs calcium citrate petites could help capture the attention of a broader audience, particularly younger consumers who prioritize functional benefits in their beverage choices.