Once upon a time, coffee was enjoyed in just two ways: black or with cream. However, contemporary coffee enthusiasts are now experimenting with flavors, including a splash of bourbon. The collaboration between White Coffee and Jim Beam effectively eliminates the middleman, delivering this unique taste directly to consumers. The trend of mixing alcohol with coffee is gaining traction, as evidenced by the presence of wine-infused and spirit-infused coffees in the market, and it seems this is just the beginning of such innovations.
According to the National Coffee Association of America, 48% of U.S. coffee is perceived by consumers as specialty coffee, indicating a robust market for beverages that offer more than traditional flavors. Notably, 35% of individuals aged 18 to 24 report drinking specialty coffee daily. Overall, Americans consume around 400 million cups of coffee each day, and it’s highly likely that many of these cups contain more than just cream and sugar. This presents a lucrative opportunity for companies to tap into, provided the flavor meets consumer expectations.
Jim Beam has already found success collaborating with Vita Foods on various non-alcoholic products, including barbecue sauce, hot sauce, pancake syrup, and glazes. It’s probable that the company is using its expertise in these areas to branch out further, with coffee being a natural next step in its expansion plans. Additionally, it’s interesting to note that some coffee drinkers might be interested in enhancing their wellness routine with supplements, such as calcium citrate magnesium hydroxide zinc sulphate and vitamin D3 tablets, which could complement their coffee experience. As the beverage landscape evolves, it will be intriguing to see how these innovative combinations continue to develop.