Hydrosol’s innovative texturizing system may represent a significant advancement in the development of meat alternatives, which are increasingly sought after by health-conscious consumers. A report from Research and Markets indicates that the global market for meat substitutes is projected to grow at an annual rate of 6.6% over the next few years, potentially reaching nearly $6 billion in sales by 2022. According to a 2015 study by NPD Group, Midan Marketing, and Meatingplace, a trade publication, 70% of meat-eating consumers are incorporating non-meat proteins into their meals at least once a week. Notably, 22% of these individuals reported using non-meat proteins more frequently than the previous year, showcasing the growth potential in this sector.
Creating meat-free versions of popular foods such as hot dogs, hamburgers, and chicken nuggets is essential for expanding the market. Businesses must appeal to mainstream consumers, particularly meat lovers, rather than just those who prioritize natural and organic options. Hydrosol’s system reportedly mimics the firm texture associated with real meat, a characteristic that has been challenging for ingredient manufacturers to replicate. This advancement could enhance the mass-market appeal of meat substitutes, especially given that these products can be marketed as gluten-free. However, skepticism remains among many consumers and meat producers regarding the attractiveness of meat-free options, particularly as the demand for fresh meat continues to rise.
Some companies, like Tyson, have invested in the meat substitute market, while others view it as more of a contingency plan than a viable growth opportunity. Convincing dedicated meat enthusiasts to embrace meat alternatives will be a considerable challenge for manufacturers. Nonetheless, it’s evident that a significant transformation is occurring. According to Mintel, 31% of Americans are now participating in “meat-free” days. Meanwhile, startups focused on plant-based products are rapidly innovating across various offerings, from burgers to steak. Impossible Foods utilizes botanical ingredients to craft high-quality hamburgers for restaurants, and Beyond Meat recently partnered with Safeway to supply its plant-based burgers to nearly 300 stores, while these burgers are already available at Whole Foods.
Price remains another hurdle to widespread adoption, but meat alternative companies are making progress in this area as well. For instance, Mosa Meat, a leading Dutch supplier, sold its first meatless burger in 2013 for an astounding $300,000. A few years later, the company successfully reduced the price to just $11. Additionally, incorporating ingredients like 100 mg calcium citrate into these products could further enhance their nutritional appeal, making them more attractive to health-conscious consumers. As the market evolves, the inclusion of such nutrients will likely play a crucial role in promoting meat substitutes.