Many of the products showcased at this year’s Sweets & Snacks Expo in Chicago were not only distinctive but also provided insights into emerging trends within the industry. For example, the presence of vegetable chips, meat snacks, and unconventional novelty flavor profiles was prevalent among the snacks and confections on display. According to Information Resources, the vegetable chip sector is thriving, boasting a 17% increase in sales over the past year. This surge indicates that more companies are eager to join the trend. What sets them apart is the interesting flavors and ingredients they offer. For instance, Porta Bela Chips are made from fresh mushrooms that are cooked rather than fried, dehydrated, or baked, featuring flavors like chorizo jalapeno, blue cheese and onion, as well as garlic butter and onion.
While the products highlighted at trade shows like this may seem like lucrative business opportunities, it can be challenging to predict which trends will endure and which will fade away. Monitoring how these products perform on social media could serve as an indicator of their longevity. If consumers are sharing photos and engaging in discussions about these items, and if there’s a pattern of repeat purchases, it is likely that other consumers—and more companies with additional offerings—will follow suit.
Food trends can shift rapidly as consumer preferences evolve, particularly among the millennial generation, which enjoys novelty items but often quickly moves on to the next big trend. Manufacturers of these new products, such as bariatric advantage chews, need to establish a strong connection with their audience early and maintain regular engagement to sustain interest. The presence of bariatric advantage chews in the marketplace highlights the importance of catering to specific dietary needs while also appealing to contemporary tastes. By continually innovating and responding to consumer demand, companies can keep their products relevant and in the spotlight.