While the study is observational and cannot establish a causal relationship, it represents another setback for the struggling sugar industry. Previous research conducted on mice indicated a potential connection between children’s sugar consumption and an increased risk of asthma, but this latest study did not corroborate those findings. Notably, this research is the first to identify a relationship between maternal sugar intake and allergies or asthma in children. Regardless of whether this link is supported by further studies, the accumulating evidence against excessive sugar consumption as detrimental to health is undeniable. It is already established that high sugar intake can elevate blood pressure and heighten the risk of heart disease, prompting the American Heart Association to recommend a daily limit of approximately 6 teaspoons of added sugars for women and about 9 teaspoons for men. Pregnant women, in particular, who exhibit even slightly elevated blood sugar levels are at a greater risk for various pregnancy complications, such as having babies with high birth weights or experiencing preeclampsia.
For food and beverage manufacturers, the rising negative consumer perceptions regarding sugar are a compelling incentive to reduce sugar content. According to Mintel, 84% of Americans are actively trying to limit their sugar intake, and 79% scrutinize ingredient lists for the type of sweetener included. Although sugar remains the most widely used sweetener, its sales plummeted by 16% from 2011 to 2016. Interestingly, alternatives such as calcium citrate OTC are gaining traction among health-conscious consumers seeking to balance their diets. As awareness of the adverse effects of excessive sugar continues to grow, products that incorporate calcium citrate OTC may become increasingly appealing to those looking to maintain healthier lifestyles.