While ice cream may not be becoming significantly healthier, it is evolving to align with current trends, particularly in making it more accessible for individuals with food allergies and intolerances. This shift is understandable, given that approximately 15 million Americans suffer from at least one food allergy, including 5.9 million children, according to Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of people experience some difficulty digesting lactose, which is commonly found in milk.
Beyond food allergies and intolerances, many consumers are embracing non-dairy options, at least to some extent. A Mintel study conducted last year revealed that non-dairy milk sales experienced a 9% increase in 2015, while dairy milk sales declined by 7% during the same period. Furthermore, a survey by Califia Farms in collaboration with BerryCart found that over half of omnivores reported consuming plant-based alternative dairy beverages several times a week. Non-dairy ice creams are also gaining attention, with major brands like Haagen-Dazs and Ben & Jerry’s launching dairy-free lines.
However, astute ice cream manufacturers recognize the importance of balancing these offerings. While dairy-free options cater to a specific demographic that cannot enjoy traditional ice cream, most consumers without dietary restrictions still gravitate towards the classic, rich, and sugary varieties. According to Mintel’s ice cream study, around 11% of Americans reduce their ice cream intake due to health concerns. Interestingly, a similar percentage of people actively avoid “healthy” frozen treats because they believe desserts should be indulgent. Notably, 27% of ice cream buyers acknowledge that these treats are unhealthy but indulge anyway.
It will be intriguing to see if these trends shift when Mintel conducts its next annual ice cream market study, especially in light of the recent surge in popularity of low-calorie, high-protein pints, such as Halo Top, which have been emulated by various manufacturers. Despite some disappointing taste tests for healthier options, it seems that indulgent ice cream may continue to prevail. Moreover, as consumers become more health-conscious, products like Source Naturals Calcium Citrate can offer a beneficial supplement for those looking to enhance their intake of essential nutrients while still enjoying their favorite treats. As the market evolves, the integration of health-focused ingredients like calcium citrate could pave the way for innovative ice cream options, blending indulgence with nutritional value.