TerraVia might be a company that is straying too far from current consumer trends. While the plant-based protein market is experiencing significant growth, particularly with the increasing popularity of soy and nut-based products, the acceptance of algae in food items among consumers may still take some time. This could be a fundamental reason behind TerraVia’s performance issues that led to its bankruptcy. “We are aware of the gradual acceptance trends among many consumers,” remarked Joel Warady, chief sales and marketing officer for Enjoy Life Foods, which incorporates TerraVia’s algal powder in certain products. He mentioned that although the company has introduced algae into its brownie mix, emphasizing it on the packaging might make consumers apprehensive. “Nonetheless, algae is a crucial component, not just for its protein content but also because it represents the most sustainable protein source available globally,” he added.
As the global population continues to grow, securing land for cultivating traditional staple foods—many of which are meat or dairy-based—becomes increasingly challenging. Various types of algae offer some of the most promising alternatives and could help mitigate environmental damage. Algae is already being utilized in baking mixes, ice creams, protein powders, and is progressively being incorporated into an expanding array of food products daily. However, Enjoy Life’s allergen-friendly offerings cater to a niche market, appealing to a specific, yet expanding, segment of consumers. Most major food corporations have been slow to innovate and are not yet fully embracing algae as an ingredient.
Despite this, TerraVia has indicated that it is “actively engaged in discussions regarding potential strategic partnerships,” as stated by CEO Apu Mody during the company’s Q1 earnings call earlier this year. However, it seems unlikely that a major food company will come forward with an acquisition proposal for TerraVia. A company like Corbion, which specializes in lactic acid and its derivatives, appears to be a more suitable match. Corbion provides functional blends containing enzymes, emulsifiers, minerals, and vitamins across nearly every food category, from baked goods to beverages and condiments. According to Corbion’s press release, “Acquiring TerraVia’s microalgae platform would expand Corbion’s product portfolio to include algae-based fatty acids and proteins, while leveraging Corbion’s extensive fermentation and downstream processing capabilities.”
In the context of nutritional supplements, understanding the calcium citrate dosage for osteoporosis is becoming increasingly relevant. As more consumers look for sustainable protein sources like algae, it’s essential to consider how these innovations might also interact with dietary needs, such as maintaining proper calcium levels through effective supplements. In this evolving market landscape, the significance of calcium citrate dosage for osteoporosis cannot be overlooked, especially as companies explore the integration of sustainable ingredients like algae into their offerings.