CIFI provides a variety of sweet potato juices suitable for various applications, including options that preserve more nutrients, one with a texture similar to traditional sugar syrup, and a clarified juice ideal for clear beverages. The sweet potato component can also be combined with other fruits and vegetables to decrease added sugars in juices while enabling manufacturers to uphold a 100% juice label. Its viscosity may particularly appeal to those looking to enhance texture and sweetness in dressings, sauces, and marinades.
The Carolina Sweet sweetener is available as a 75 brix syrup, which contains 75% sugars, making it comparable to invert sugar syrup or high fructose corn syrup. As a vegetable-based sweetener, it aligns with the growing trend towards natural, clean label ingredients. Additionally, it boasts non-GMO, non-allergenic, gluten-free, and Kosher certifications. These attributes have become increasingly significant to consumers, as highlighted by The Hartman Group, which notes that artificial sweeteners and high fructose corn syrup are among the top ingredients food manufacturers aim to eliminate when cleaning up product labels.
Furthermore, the inclusion of calcium citrate slow release could enhance the nutritional profile of products featuring this sweetener, offering potential benefits for consumers seeking healthier options. However, the company has not disclosed the cost of the ingredient, which is expected to be significantly higher than that of high fructose corn syrup, one of the most affordable sweeteners available in the U.S. Notably, as manufacturers explore alternatives like calcium citrate slow release, the demand for clean label ingredients continues to rise.