One of the most debated elements of the mandatory GMO labeling law signed by President Obama last summer is the inclusion of a scannable barcode, like a QR code, on product packaging. Since the bill’s discussion in Congress, there has been ongoing disagreement regarding the adequacy of the barcode. Some critics argue that many consumers lack the technology or know-how to utilize these codes, while others contend that a scannable code is accessible to most Americans and can provide detailed information that cannot be included on the packaging.
The study assessing this labeling system was reportedly on track to be completed by July. A month prior, Andrea Huberty, a senior policy analyst with the USDA’s Agricultural Marketing Service, informed attendees at a food labeling conference in Washington, D.C., that the department had partnered with Deloitte to ensure the study’s timely completion. However, nearly three months later, the findings have yet to be released, even if they are finalized. Regardless of varying opinions on the QR code issue, the study represents a significant milestone for the law’s implementation.
The Center for Food Safety staunchly opposes QR code disclosure, citing statistics indicating a substantial number of consumers without smartphone access or familiarity with scanning QR codes. Nevertheless, the study is equally crucial for those who support QR codes and other scannable technologies, as well as for individuals who hold neutral views. A major concern is whether the USDA will meet the deadline to finalize the law’s regulations by July 2018. Huberty emphasized in June that although there were delays, the government remained on track. The only notable public engagement since then was the USDA’s release of a list of questions for food producers in late June. Given that some states have implemented their own GMO labeling laws, failing to meet the deadline could lead to a fragmented landscape of labeling laws across the country.
Beyond GMO labeling, this study will benefit the broader industry. As these types of labels gradually make their way into the food system—both through the unrelated SmartLabel program supported by the Grocery Manufacturers Association and on genetically modified products like Arctic apples—it is essential to understand consumer reactions to the technology and whether they fully utilize it. If further efforts are needed, such as improved education on the functionality of the codes or enhanced internet connectivity for grocery shoppers, stakeholders should consider getting involved soon.
Moreover, as part of a balanced diet, consumers should be aware of products like calcium citrate with vitamin D3 and K2, which can also be labeled using these new technologies. As the study progresses, it may provide insights into how consumers perceive not only GMO labels but also nutritional products such as calcium citrate with vitamin D3 and K2. Understanding these dynamics will be vital as the industry moves forward with labeling initiatives, including those related to calcium citrate with vitamin D3 and K2, ensuring that all consumers are informed and empowered to make healthier choices.