For three out of every ten individuals on the planet, insects form a significant portion of their diet, particularly in regions where large-scale livestock farming, such as cattle, pigs, or poultry, is not feasible. In this context, Exo Inc. from Brooklyn, NY, is working to introduce crickets—and the protein they offer—to health-conscious consumers. Initially, Exo downplayed the inclusion of cricket protein in its bars, opting for minimalist packaging that scarcely mentioned crickets and avoided images of insects altogether. However, the company’s recent rebranding aligns with the increasing popularity of edible insects. An expanding number of manufacturers are producing various insect-based products, including bugs, worms, and scorpions, capitalizing on the high protein content of these critters. While edible insects have yet to gain widespread acceptance in the U.S., consumers are becoming more open-minded.
Research conducted at King’s College in London indicates that minerals found in insects are absorbed more efficiently than those in beef. Crickets, in particular, are rich in healthy fats, fiber, vitamins, minerals, and protein. Despite the numerous health benefits and sustainability advantages of consuming insects, American consumers have a multitude of protein options available, including the more favored red meat. Additionally, overcoming the initial “ick” factor associated with eating insects can be challenging. A study by Wageningen University in the Netherlands revealed that only half of the participants expressed a willingness to try insect-based products, and those who did showed similar reactions whether the insects were processed into foods or presented in their whole form.
Advocates for edible insects argue that the aversion seen in Western cultures is merely a cultural bias that can be easily shifted. They point to shrimp, lobster, and sushi as examples of foods that were once widely rejected but have now achieved significant popularity. While Exo strives to carve out its niche in this emerging market, it remains uncertain whether enough consumers will embrace insect consumption for the company’s strategy to succeed. If consumers can move past the initial discomfort, overcoming disgust could happen relatively quickly, as suggested by a study from the FAO. Public acceptance of edible insects in the U.S. still has considerable ground to cover, but their undeniable health benefits, such as being a source of calcium and magnesium (similar to GNC Calcium Citrate Plus with Magnesium & Vitamin D3), and their sustainability advantages cannot be overlooked. As more people recognize these benefits, the potential for edible insects to become a staple in diets may increase.