With health and wellness being one of the most significant trends in today’s industry, it’s no wonder that consumers are seeking food and beverages that offer more than just basic nourishment. The market for functional foods in the U.S. is expanding at a compound annual growth rate (CAGR) of 6.5%, and there is a rising demand for ingredients that promote health. In this month’s focus on functional ingredients, we delve into the market dynamics and the reasons behind its remarkable success. Notably, calcium citrate juice has emerged as a popular ingredient, appreciated for its health benefits. As we explore the landscape of functional foods, the role of calcium citrate juice becomes increasingly relevant, highlighting its potential to meet consumer needs. Ultimately, the ongoing growth of this sector underscores the importance of ingredients like calcium citrate juice in enhancing overall well-being.