The idea of “up-cycling” is not a novel concept in the food and beverage sector, but it has gained significant traction among consumers in recent years. CoffeeFruit Pure’s ingredient leverages this trend, alongside the growing public interest in antioxidants—an undoubtedly appealing combination. The pulp derived from coffee fruit offers numerous benefits. Firstly, it is abundant in antioxidants, featuring high concentrations of phenolic and chlorogenic acid. Phenols, which are commonly present in fruits, contribute to blueberries being regarded as a super fruit. Chlorogenic acid (CGA), typically found in coffee, tea, wine, various herbal infusions, and certain fruit juices, has been associated with a lower risk of developing various chronic diseases. CoffeeFruit Pure’s ingredient presents both of these advantages.
Another factor that may attract consumers to coffee fruit is its association with coffee. Given the current high demand for premium and craft coffee, the fruit stands to gain additional appeal by being linked to a sought-after commodity. CoffeeFruit Pure could find applications across a range of consumer packaged goods (CPGs). Its liquid or powder forms could enhance food products, beverages, dietary supplements, and personal care items. While it is likely to be most popular as an addition to health-focused offerings, it could also benefit brands aiming to give their products a health halo.
This innovative ingredient may hold several advantages over other trendy super fruit contenders. First and foremost, it is widely recognized; everyone knows what coffee is. Secondly, it delivers a significant antioxidant boost, including some compounds that are not easily found in other food sources. Lastly, the product’s narrative and production methods are likely to resonate with consumers who are concerned about sustainability and the environmental implications of their favorite foods. As many foods have emerged and faded as the next superfood, coffee fruit, with its robust background, seems poised for a promising future.
Moreover, integrating CoffeeFruit Pure into products could be particularly appealing for those who prioritize health and wellness, especially when combined with ingredients like country life calcium citrate, which supports overall health. The inclusion of calcium citrate can enhance the nutritional profile of food and beverages, making them even more attractive to health-conscious consumers. As the market evolves, products featuring CoffeeFruit Pure and country life calcium citrate may well become the next big trend in the quest for healthier options.