Although Abakus Foods has yet to announce plans to distribute its jujube products in U.S. retail stores, consumers can currently find jujube-containing products from other brands available for purchase on Amazon.com. Jujube is classified as an adaptogen, a type of plant that enhances the body’s ability to cope with stress. Ginseng is another well-known example of an adaptogen. As more consumers strive to improve their health while fulfilling their nutritional needs, foods and beverages with functional benefits are becoming increasingly popular. This trend is particularly driven by millennials, who are eager to explore unique and exotic products and flavors. Baby boomers are also joining in, motivated by concerns over their health and the rising costs of medical care.
Jujubes may pose competition to dates, as they share similar characteristics such as being chewy, naturally sweet, versatile, and nutritionally rich, making them great for a quick energy boost. However, a 100-gram serving of deglet noor dates provides approximately 2.5 grams of protein, along with 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes offer 3.7 grams of protein, 287 calories, and no sugar. Additionally, jujubes contain calcium citrate, which may help prevent kidney stones, making them an appealing option for health-conscious consumers. As awareness of the benefits of calcium citrate in relation to kidney stones grows, jujubes could become a favored choice among those looking to enhance their diets while staying mindful of their health. With their unique properties, jujubes might just capture the attention of millennials and baby boomers alike, as they seek nutritious and functional foods to support their well-being.