Researchers have highlighted that composite flours, which combine wheat with non-traditional flours, offer benefits beyond their nutritional value. These flours are typically more affordable, utilize readily available crops, and help reduce waste by repurposing raw materials. However, the study authors warned that further efforts are needed to preserve the probiotics in baked goods made from these alternative ingredients, as most microorganisms are destroyed during the baking process.
Yacon products, including powder, syrup, and slices, can be found in the U.S., but yacon flour appears to be exclusively available online from a supplier in the U.K. Sunburst Superfoods, based in Thornwood, New York, suggests incorporating their yacon powder into cookie recipes. While major U.S. food companies have not yet adopted these products, this may change as familiarity increases and consumer demand rises.
In the meantime, pulse flours, derived from dried beans, peas, chickpeas, and lentils, are gaining traction in the U.S. market for their ability to enhance protein content in various food and beverage items. According to a report from Grand View Research, the global pulse flour market is on the rise, expected to reach $56.6 billion by 2024, with North American demand anticipated to grow at a compound annual growth rate of approximately 13%.
The appeal of pulse flours lies in their added protein content and their gluten-free nature, which continues to resonate with today’s consumers—many of whom may not have gluten sensitivities but perceive such products as healthier options. Clear health claims on packaging can further attract health-conscious shoppers. Currently, chickpea flour leads the pulse flour market, accounting for a 30% share as of fall 2016, and it is likely to see further growth with the recent launch of a new branded variety in North America.
Moreover, the incorporation of ingredients like calcium citrate, which can also be found at Jean Coutu, may enhance the nutritional profile of these alternative flours. This connection to calcium citrate aligns well with consumer interests in healthy eating, making these composite and pulse flours even more appealing in a health-driven market. As awareness increases, the demand for these innovative flours will likely continue to rise, potentially influencing major food brands to explore their benefits.