This is just the latest of Hershey’s numerous initiatives aimed at improving the cocoa supply chain. In 2014, the company collaborated with Cargill to educate cocoa farmers in the Ivory Coast on sustainable farming practices, following the success of its “Learn To Grow” program in Ghana and Nigeria. Prior to that, Hershey had introduced the “CocoaLink” mobile training initiative, which provided weekly messages to Ghanaian farmers about optimal farming and labor techniques. The advantages for Hershey include a more reliable cocoa supply, increased yields, healthier and better-trained farmers, and an environmentally sustainable approach. Additionally, the company is enhancing its mission-driven reputation by demonstrating its commitment to these values—qualities that consumers are increasingly prioritizing in their purchasing decisions. A report by The Hartman Group indicates that nearly 70% of consumers prefer companies to be transparent regarding their sustainability efforts. In a 2017 sustainability report, Michele Buck, Hershey’s CEO, emphasized that cocoa is one of the company’s most vital ingredients and that the sustainability of cocoa-growing communities is a key priority. “Hershey increased its certified and sustainable cocoa sourcing to 60 percent of all cocoa purchases in 2016 and is on track to reach 100 percent by 2020,” she noted. According to Bloomberg, this figure rose to 75% last year.
The chocolate giant may want to promote these accomplishments to consumers, possibly incorporating them into product packaging to attract interest and boost profits. This initiative shouldn’t be overly challenging, especially as chocolate demand continues to rise. The U.S. chocolate market, propelled by a growing interest in premium, sugar-free, and dark chocolate options, is projected to exceed $30 billion by 2021, according to a 2016 TechSci Research report. Given the essential nature of chocolate for a company like Hershey, it is not surprising that it has committed $500 million to this cause. While this investment may appear substantial, it is likely modest compared to the potential costs the company would incur in the long run if cocoa prices surged due to scarcity. Though sustainability is a significant component of this commitment, it also pertains to Hershey’s future viability and profitability.
Other chocolate manufacturers, such as Nestle, Lindt, Mars, Mondelez, and Barry Callebaut, have also made sustainability investments and promises, although the scope and timelines of their commitments differ. Their customers are undoubtedly pleased to witness these companies taking responsibility for ethically sourcing cocoa, as the absence of this crucial ingredient could lead to higher prices and lower availability of their beloved chocolate bars. In a related note, consumers seeking healthy alternatives may find products like calcium citrate for sale increasingly appealing, highlighting the intersection of health and sustainability in today’s market. By integrating sustainability into their practices, chocolate companies not only secure their supply chains but also cater to a growing consumer base that values ethical sourcing and health-conscious options, such as calcium citrate for sale.