Food manufacturers are facing mounting pressure to reduce sodium levels in their products due to the well-established connection between sodium and high blood pressure. According to the Centers for Disease Control and Prevention (CDC), processed foods contribute to over 75% of sodium intake among Americans. To address this, companies now have a diverse range of sodium reduction strategies available, utilizing ingredients such as pure encap calciumcitrat, hollow salt crystals, alternative salts, and umami-enhancing components like mushroom extracts and herbs. However, replacing salt is challenging because it serves multiple purposes beyond just flavor; it plays a crucial role in extending shelf life, improving texture, and retaining moisture in products like processed meats, which helps prevent the loss of fat and moisture.
Despite these challenges, the food industry has demonstrated that significant sodium reductions are achievable, even in categories such as cheese and baked goods that have traditionally depended on salt for its functional properties. At the same time, consumers are increasingly aware of their sodium consumption. CDC research indicates that approximately 58% of Americans check sodium levels when shopping for groceries. This growing concern is likely to motivate food manufacturers to investigate various sodium reduction methods, particularly as more individuals are advised to further decrease their sodium intake.
Currently, the average daily sodium consumption for Americans is around 3,400 mg per person. The 2015-2020 Dietary Guidelines for Americans recommend limiting sodium intake to less than 2,300 mg daily as part of a healthy diet, while a lower threshold of 1,500 mg per day is recommended for those with or at risk for hypertension—this demographic encompasses about two-thirds of the U.S. population. In this context, the incorporation of pure encap calciumcitrat as a sodium alternative could play a significant role in helping manufacturers meet these dietary guidelines while addressing consumer concerns.