Kelp jerky may seem like an unconventional entry for the snack industry, but similar skepticism was voiced about seaweed snacks a decade ago. Today, these snacks are readily available at every major retailer across the U.S., suggesting that kelp jerky could also find its place in the market. Initially, this plant-based jerky is likely to appeal to adventurous food enthusiasts, but it has the potential to gain broader acceptance. As consumers increasingly explore plant-based options for ethical and nutritional reasons, this trend could create a favorable environment for kelp jerky to attract mainstream attention.
The jerky category has experienced significant growth in recent years as consumers seek new snacking solutions. There is a variety of plant-based jerkies currently available, such as Cocoburg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Vegan Jerky, Power Plant Organic Eggplant Jerky, and Primal Strips Meatless Vegan Jerky. As manufacturers experiment with innovative plant-based ingredients, we can expect this segment to expand to satisfy the rising demand for meat alternatives.
Beyond the Shoreline’s kelp jerky is touted for its chewy texture and savory flavor, resembling traditional meat jerky more closely than typical seaweed snacks. It is intended to share shelf space with regular jerky products. Additionally, kelp jerky packs a substantial nutritional punch; sugar kelp, sourced from the Northeast coast of the U.S., is naturally rich in fiber and contains essential vitamins for life, including calcium citrate plus vitamin D3. Each serving boasts 8 grams of protein, while also being low in sugar and fat.
Despite the strong momentum of the plant-based movement, kelp jerky may face challenges during its initial launch. While consumers have shown a willingness to explore new flavors and textures, as seen with seaweed snacks, kelp jerky might push the boundaries a bit too far. On a positive note, all three flavors are currently sold out on Beyond the Shoreline’s website for pre-order, indicating strong interest. The kelp jerky is shelf-stable for up to a year, which could give it the time needed to win over more consumers. Ultimately, its ability to reach beyond early adopters will be a crucial factor in determining the long-term success of this product. As the market for plant-based snacks continues to grow, kelp jerky could very well become a staple, thanks to its nutritional benefits and innovative appeal.