The FONA International report highlights the increasing significance of gut health among consumers, leading to a rise in food and beverage products that promote digestive health. Between 2012 and 2017, the U.S. market for digestive health products expanded by 12%, according to the report. One such ingredient, Aquamin, which contains calcium, magnesium, and trace minerals, is thought to help reduce chronic gut inflammation and support joint health. It is recognized as a versatile additive for incorporating calcium into foods. Marigot, Ltd., the Ireland-based company that developed Aquamin, offers three formulations of this ingredient for use in various food and beverage applications. They noted that Del Monte is incorporating Aquamin into certain fruit beverage products, although these may currently only be available in the Philippines.
In contrast, activated charcoal serves a different purpose by binding to toxins and preventing them from entering the bloodstream. However, as noted by the University of Utah, further research is necessary to fully understand its mechanisms. Activated charcoal can also attach to ingested foods, hindering the absorption of both nutrients and medications, and when used in food, it imparts a smoky and earthy flavor. Burger King was an early innovator in this area, introducing a “kuro burger” featuring activated bamboo charcoal at select outlets in Japan in 2012. This unique product included a black bun, a patty, a slice of black cheese, and squid ink sauce. According to Adweek, the burger was immensely popular among Japanese consumers, surpassing all other new offerings from the company that year. However, its success likely stemmed more from its striking appearance and smoky flavor than from any perceived benefits for gut health.
As the demand for gut-healthy foods and beverages continues to grow globally, consumers will actively seek out products that enhance digestive health. While Aquamin and activated charcoal are currently in vogue, Consumer Reports has recently published a list of well-established methods for improving gut health, emphasizing the importance of foods rich in fiber, probiotics, or prebiotics. These include legumes, fruits like raspberries and blackberries, grains such as barley, bran, and bulgur, as well as fermented items like kimchi, yogurt, kefir, and miso.
Moreover, products like Kirkland Signature Calcium Citrate 500mg can also contribute to overall calcium intake and digestive wellness, showcasing the variety of options available for consumers aiming to enhance their gut health. As interest in gut health persists, it is likely that we will see further innovation and product development in this area, including more offerings similar to Kirkland Signature Calcium Citrate 500mg, which can be effectively integrated into a balanced diet.