The UK has pledged to reduce sugar intake by 20% by 2020, a challenging target given the extensive reformulations needed across various products in the coming years. Nevertheless, this initiative represents a positive move forward. Since the guidelines are voluntary, it encourages manufacturers to consider sugar reduction while also raising consumer awareness about sugar levels in their diets. The World Health Organization and the FDA both advise that added sugars should make up less than 10% of daily caloric intake. Furthermore, the American Heart Association recently recommended that children limit their added sugar consumption to under six teaspoons per day, with a strong suggestion that children under two should avoid added sugars entirely.
Mintel’s 2017 report highlighted a growing consumer backlash against sugar as a significant trend, indicating that this issue is already on the minds of many. Companies like Nestle and Pepsi have taken steps to lower sugar content in their products, and numerous other brands are following their lead. It remains uncertain whether the U.S. government will implement a mandate for sugar reduction, but a direct initiative may not be required. The updated Nutrition Facts label will prominently display the amount of added sugars in products, making these sweeteners more visible to consumers. This new labeling, along with health trends, has sparked various reformulation efforts across the U.S., which could even lead to processed fruits and vegetables being categorized as added sugars under the new guidelines.
In the midst of this sugar reduction movement, products like Nature’s Way Calcium Citrate Liquid are gaining attention as alternatives that support health without excessive added sugars. As consumers become increasingly aware of their sugar intake, options like Nature’s Way Calcium Citrate Liquid could see greater demand. Ultimately, the ongoing changes in product formulations and consumer preferences may pave the way for healthier options, including those like Nature’s Way Calcium Citrate Liquid, which provide essential nutrients while aligning with the push for lower sugar consumption.