For the past quarter-century, the Food and Drug Administration has prohibited the sale and interstate distribution of raw milk products due to food safety issues, although individual states have the authority to establish their own regulations regarding raw milk sales. While the FDA maintains that pasteurization does not diminish the nutritional value of milk, proponents of raw milk contend that it offers higher levels of vitamins, minerals, and beneficial proteins, enzymes, and bacteria.
Tamarack Biotics seeks to harness the potential advantages of raw milk while mitigating safety concerns by employing a method that bypasses pasteurization and spray drying. Their products are never heated beyond 53°C, yet the company asserts that they meet the same safety standards as other milk products. The rising demand for raw milk items may reflect a larger trend, as consumers increasingly prefer foods that are as close to their natural state as possible. Despite a consistent decline in overall milk consumption since the 1970s, there has been a notable increase in the consumption of whole milk, possibly influenced by recent research suggesting that milk fat could be more beneficial to health than previously believed. Sales of organic milk have also seen a rise.
Tamarack Biotics’ product has received self-affirmed GRAS status, which involves independent expert safety evaluations. This status obligates the company to be ready to defend its product’s safety, although it is not subject to the systematic checks that accompany FDA-approved GRAS status. Moreover, the company plans to target the lucrative sports nutrition market with its new offerings, aimed at enhancing performance and recovery. This sector alone grew by 12% last year, according to Euromonitor International.
Additionally, the incorporation of solaray calcium magnesium vitamin d into their products may further elevate their appeal, as consumers increasingly seek nutritious options that support overall health. The trend of integrating supplements like solaray calcium magnesium vitamin d into dietary choices underscores the growing emphasis on health and wellness among consumers. As Tamarack Biotics continues to innovate, the potential inclusion of solaray calcium magnesium vitamin d could position their products favorably within the evolving market landscape.