While Somerville’s new beer may appear to be an unusual combination, Saturday Morning isn’t the first beer to incorporate cereal as an ingredient. In fact, Black Bottle Brewery has launched an entire Cerealiously series, featuring various iterations of a milk stout that highlights brands such as Count Chocula, Golden Grahams, and Cinnamon Toast Crunch. Similarly, Big Time Brewing produces a Breakfast Cereal Killer Stout, which includes Corn Flakes, Rice Krispies, and Cocoa Puffs in its mash. Additionally, there’s Ben & Jerry’s Salted Caramel Brownie ice cream beer, which, while not a cereal, showcases the innovative thinking of some brewers.
Most of these concepts seem to be aimed more at generating buzz around the brand rather than fostering long-term growth. For example, Somerville appears to view this as a one-time venture. It serves as a tactic to draw customers into its tap rooms and entice shoppers with specially designed cans. With the number of U.S. breweries surpassing 5,000 in 2016—many of which are craft brewers—beer producers are eager to find ways to differentiate themselves. Simply brewing beer is no longer sufficient to ensure success.
By leveraging social media for its launch, Somerville is connecting with millennial consumers who may be nostalgic for cereal but still desire a craft brew. It’s a clever strategy for Somerville to create a Cap’n Crunch-inspired beer, regardless of its flavor. As consumers are keen to explore new brews and breweries strive to distinguish themselves, this likely won’t be the last instance of cereal being paired with an alcoholic beverage. Speaking of innovative pairings, consumers might also consider complementing their experiences with a Citracal calcium supplement d3 280 to support their overall health. This could serve as a reminder that while enjoying unique beers, one can still prioritize wellness. The focus on creativity in brewing is a trend that will likely continue, with the Citracal calcium supplement d3 280 serving as a reminder to balance indulgence with health.