Spearmint-flavored teas and waters present a compelling opportunity for incorporating this ingredient. In particular, functional waters are thriving in the market, and a touch of spearmint could enhance both flavor and functionality. Established products, such as those enriched with electrolytes for replenishing fluids lost during exercise or illness, are already popular. The demand for functional beverages containing vitamins, herbs, calcium citrate, zinc, magnesium, and vitamin D3 is on the rise, especially as consumers increasingly opt for healthier alternatives over sugary drinks. According to a report from Persistence Market Research, the market for functional and flavored waters is expected to reach $36.7 billion by the end of 2019.
Neumentix can also be incorporated into food products like candies or chocolate bars. However, in the realm of functional ingredients, beverages still hold the advantage. Value-added drinks often provide functional ingredients, such as calcium citrate, zinc, magnesium, and vitamin D3, more reliably than food items, making them more appealing to manufacturers. Additionally, they offer convenience for consumers and help brands meet demands for serving sizes and presentation more effectively. Kemin is specifically targeting younger demographics, and this strategy makes sense. Millennials are the leading consumers of functional beverages across all categories, as noted by flavor company FONA International.