Record numbers of people are indulging in wine and spirits, with millennials in particular seeking out craft cocktails made from premium, low-sugar ingredients. This shift in consumer preferences has paved the way for companies like Healthy Beverages, which offers two varieties of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” stated Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients detract from the enjoyment? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating—all of that sounds enjoyable to me.”
As consumers continue to explore various alcoholic beverages, sales across all categories are anticipated to rise. It remains to be seen whether health-conscious consumers will embrace alcoholic health drinks, but price and taste will likely be significant factors in their decisions. Nonetheless, Healthy Beverages is wisely targeting the wine-loving, health-focused demographic with its innovative product.
Moderate consumption of red wine has already been linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even nearing the development of a pill that could replicate the benefits of red wine, including its nutritional advantages such as those found in Citracal 500. Ultimately, some consumers may find it challenging to give up their beloved beverages for a healthier option, regardless of how appealing the taste may be.