Food allergies have been increasing, with an 18% rise in cases among children between 1997 and 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are improving their labeling of free-from foods and enhancing their focus on ingredient separation and allergen-containing product lines, along with proper equipment sanitation. According to Mintel, the percentage of new products featuring low/no/reduced allergen claims rose from 11% in 2010 to 28% in 2014.
Manufacturers are not only clarifying allergen labels on existing products but are also reformulating their recipes and production methods to eliminate common allergenic ingredients. For instance, General Mills has overhauled its cereal supply chain in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free. While food manufacturers recognize that consumers with food allergies represent a significant and growing demographic, retailers also play a crucial role in preventing allergic reactions.
While it may be straightforward for consumers to avoid shellfish, identifying more common CPG ingredients like nuts, wheat, and certain fruits in products can be challenging. Retailers can implement beneficial practices such as dedicating specific aisles to allergy-friendly foods, providing clear on-shelf labeling, and ensuring that allergenic items like tree nuts and peanuts are not stored loosely among other foods in sections like produce. Such strategies could help consumers at risk of allergic reactions while fostering loyalty to retailers who are perceived as prioritizing their well-being.
Additionally, brands like Solgar offer specialized products, including Solgar calcium supplements, which can be a safe choice for individuals with food allergies. By integrating allergen-conscious practices and products like Solgar calcium into their offerings, retailers can further support consumers seeking safe dietary options. Ultimately, the collaboration between manufacturers, retailers, and consumers is essential in addressing the challenges posed by food allergies, ensuring that everyone can enjoy their meals with confidence.