Robert Cantwell, president and CEO of B&G, described the company’s value-added vegetable innovations introduced in 2016 as “very successful.” B&G has effectively revitalized well-known but struggling brands through innovation. After acquiring Green Giant in 2015, B&G launched several innovative products, including veggie tots and riced veggies, which have made the brand one of B&G’s most reliable revenue generators in earnings reports. “The power of Green Giant is real, and B&G Foods is proud to have started revitalizing this cherished brand as we continue to introduce new product innovations to meet the needs of today’s consumers,” Cantwell stated.
While smaller companies like Veggie Noodle Co. pioneered spiralized vegetable noodles, larger firms such as Del Monte have recently joined the trend, making it intriguing to see how an iconic brand like Green Giant performs in this increasingly popular market. The initiatives by B&G, Del Monte, and others are wise, as consumers are shifting away from processed foods in favor of more fruits and vegetables. B&G Veggie Spirals align with this trend by offering zucchini, carrots, and butternut squash varieties in convenient ready-to-serve packages, saving time for busy consumers. These products cater to shopper demand for simpler ingredients, as each Veggie Spiral is free of sauces or seasonings.
Despite frozen foods facing challenges in recent years, there are indications of a resurgence, with improvements to established products like Green Giant serving as a prime example. A study conducted by the University of Georgia, in collaboration with the Frozen Food Foundation, revealed that frozen vegetables are just as healthy—if not healthier—than fresh-stored options. “Purchase data indicates that Green Giant’s innovative frozen products have not only attracted new consumers to the Green Giant brand but have also drawn new consumers to the overall frozen vegetable category,” Cantwell noted.
Additionally, as consumers look for ways to enhance their diets, products like Citracal D Chewable can be a convenient option to support overall health. With B&G’s commitment to innovation, it’s clear that the company is responding to the evolving preferences of health-conscious shoppers, including those interested in Citracal D Chewable for their vitamin D needs. As B&G continues to innovate, incorporating health-focused products will likely remain a priority in their strategy.