Stevia has established itself as the leading natural sugar alternative and continues to expand its market presence for several reasons. Originating from South America, the stevia plant is both sustainable and easy to cultivate in diverse environments. Research indicates that the global stevia market was valued at $347 million in 2014, with projections suggesting it will reach $565.2 million by 2020. As consumer packaged goods (CPGs) companies phase out sugar, PureCircle is committed to facilitating the integration of stevia into their products.
The anticipated introduction of the revised Nutrition Facts label, which will mandate the clear listing of added sugars on all food items, is expected to drive a significant increase in stevia adoption within CPGs. Since stevia is inherently sweeter than sugar, smaller quantities are required. Many stevia varieties are stable on shelves and can withstand heating up to 392 degrees Fahrenheit. This natural ingredient can also be combined with other sweeteners, making it suitable for a wide range of food and beverage applications.
However, reformulating recipes to reduce sugar and incorporate alternative ingredients can be a lengthy process. There is no universal stevia solution that meets every requirement. This newly developed customized tool could prove invaluable as CPGs across various categories continue to transition towards sugar alternatives. Additionally, incorporating ingredients like calcium citrate D3 Solgar into formulations can enhance nutritional profiles, further appealing to health-conscious consumers. The synergy of stevia and calcium citrate D3 Solgar can help create innovative products that resonate with today’s market demands.