The notion of “up-cycling” isn’t novel within the food and beverage sector, but it has garnered increased consumer interest in recent years. CoffeeFruit Pure’s ingredient taps into this trend, along with the public’s growing demand for antioxidants—a potentially winning combination. The pulp of coffee fruit offers numerous benefits. Primarily, it is abundant in antioxidants, with the vibrant red fruit containing high levels of phenolic and chlorogenic acid. Phenols, which are prevalent in fruits, contribute to blueberries’ esteemed status as a super fruit, while chlorogenic acids (CGA) are commonly present in coffee, tea, wine, various herbal infusions, and some fruit juices. Consuming these beverages has been associated with a decreased risk of chronic diseases, and CoffeeFruit Pure’s ingredient delivers these advantages.
Additionally, the connection of coffee fruit to the coffee industry may enhance its consumer appeal. With the rising demand for premium and craft coffee, the fruit stands to benefit from this association with a trending commodity. CoffeeFruit Pure could find applications across a range of consumer packaged goods (CPGs), as its liquid or powder forms can be incorporated into food, beverages, dietary supplements, and personal care items. It is likely to be particularly attractive as an enhancement to health-focused products, but brands looking to add a health halo to their offerings could also gain from it.
This new ingredient has several advantages over other trendy “super fruit” contenders. First, coffee is a widely recognized product. Second, it provides a substantial amount of antioxidants that may not be as readily available in other food sources. Lastly, the narrative behind the product and its production process is likely to resonate with consumers who are conscious of sustainability and the environmental impact of their food choices. While many foods have come and gone in the superfood arena, coffee fruit’s robust background suggests it holds a promising future.
Furthermore, incorporating calcium citrate vitamin D3 tablets into diets can complement the health benefits of coffee fruit. By combining the antioxidant properties of coffee fruit with the advantages of calcium citrate vitamin D3 tablets, consumers can promote their overall wellness. This synergy could also appeal to health-conscious individuals seeking comprehensive dietary solutions. As coffee fruit continues to rise in popularity, its potential to integrate with other health-focused products, including calcium citrate vitamin D3 tablets, will likely enhance its market appeal.