Extending the shelf life of refrigerated raw dough from 90 days to 120 days may seem like a minor enhancement, but it can lead to substantial profits for manufacturers and increased satisfaction for consumers. Each additional day a shopper can keep a tube of crescent rolls in their fridge without risk of spoilage represents a win. Shelf life is crucial for products like General Mills’ Pillsbury crescent rolls or biscuits, as these items are typically picked up at the store and stored for later use. The challenge arises when “later on” comes after the expiration date, forcing consumers to discard the product. If shoppers are faced with two types of ready-made raw biscuits in the grocery aisle, a longer shelf life could sway their decision to choose one over the other.
This milling process might also be applicable to a variety of other raw dough products that utilize white flour. Innovations could positively impact everything from ready-made pizza dough to cookie dough. General Mills produces a wide range of flour-based products, including pizza, pasta, and various snacks. If General Mills’ patented milling technique gains traction throughout the baking industry, it could have significant implications. Manufacturers could either pass the additional 30 days of shelf life on to consumers or use it to prolong the storage of finished products before distribution. In either scenario, having a product that lasts longer without spoiling is a clear advantage.
However, there are potential concerns that General Mills and other manufacturers must address. One issue is whether the deactivation of certain enzymes affects the flavor, texture, or appearance of the final product. An additional month of storage for rolls is fantastic, but it wouldn’t be worthwhile if they come out of the oven tough rather than flaky and light. Another possible concern is how the inactivation of these enzymes might impact nutritional levels. Furthermore, consumers often wonder, “does calcium citrate cause constipation?” This question underscores the importance of maintaining the nutritional integrity of food products. If General Mills can navigate these challenges successfully, they may have discovered the next big innovation in the food industry since sliced bread.