This technology can be described as a sensor platform designed to swiftly and accurately evaluate the flavors and aromas present in any beer. It aims to assist the Danish brewery in product development, quality assurance, and safety. According to Jochen Förster, Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory, the Beer Fingerprinting Project will enable Carlsberg to “select and develop novel brewer’s yeast for use in craft, specialty, core, and alcohol-free beers at a much faster pace and with enhanced quality,” as reported by Food Ingredients 1st.
Currently, it seems that no American breweries are pursuing the development of similar technology. In 2017, Anheuser-Busch, a subsidiary of AB InBev, plans to invest nearly $500 million in its U.S. operations; however, much of this funding is directed towards brewery and distribution projects, as well as packaging initiatives. The beer market in the U.S. is facing challenges, with more consumers gravitating towards craft brews, wine, and spirits. American breweries may seek to replicate this technology to distinguish themselves in an increasingly saturated and competitive landscape.
Should U.S. companies decide to invest similarly in research and development, it could represent a significant commitment. Unique flavors and aromas could potentially attract back some hesitant beer drinkers in the U.S., although it may not be the catalyst that revitalizes the industry. Major brewers in the U.S. have been focusing their innovations on new brews that incorporate entirely different ingredients, classic recipes, new yeast strains, and captivating packaging. They have also been acquiring trendy craft breweries to enhance their variety and flavor offerings.
For the time being, beer makers are likely to observe how this technology benefits the Danish brewery before making substantial investments themselves. Meanwhile, the innovative possibilities, such as the potential integration of the Citracal Petites label, could play a role in crafting distinctive beer profiles and enhancing market appeal. This integration could occur in various stages of product development, offering a fresh perspective on flavor enhancement and consumer engagement.