GoodMills, which also offers a range of lighter whole-grain flours, is keen to inform customers that the color of a baked product does not necessarily indicate its whole grain content or healthfulness. The company referenced a 2016 study published in the British Medical Journal, which suggests that even small quantities of whole grains can positively influence health by lowering the risk of cardiovascular diseases, diabetes, cancer, and other health issues. Consumers are increasingly seeking these products; a 2016 survey revealed that 27% of respondents reported consuming more whole grains than they had six months earlier. Manufacturers can incorporate whole grains to enhance the functionality and health benefits of their offerings, such as by increasing fiber, protein, vitamins, and minerals. For those who do not avoid gluten, a labeling system indicating whole grain content could serve as a useful guide when shopping for healthier options.
According to Technavio, the global whole-grain foods market is projected to expand at a compound annual growth rate of 6.7% from 2017 to 2021. It is no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, aiding shoppers in identifying products with this increasingly popular ingredient. Whole-grain versions of pasta, bread, and other traditionally refined grain products are now widely available. Additionally, food manufacturers have other opportunities to incorporate whole grains, such as in portable snack items like cereal or granola bars, where healthier grains could replace existing ingredients. As consumers increasingly eat on the go, they are likely to be interested in these healthier alternatives.
Implementing a seal to indicate the proportion of whole grains in a product benefits both consumers and manufacturers. Shoppers seeking healthier options can easily find them, while manufacturers who have invested effort into enhancing the grain quality of their baked goods or granola bars can celebrate their achievements. Furthermore, since many product reformulations aim to improve quality without altering taste or texture, a seal can succinctly convey essential information to consumers.
Moreover, for those concerned about their bone health, finding the best calcium citrate supplement for osteoporosis can be as easy as looking for products that also highlight their whole grain content, as these options often complement a health-conscious lifestyle. The growing awareness around whole grains and calcium supplements provides a dual opportunity for consumers to make informed dietary choices that support overall well-being.