Nuts appear to offer a comprehensive array of benefits — vitamins, minerals, healthy fats, protein, delightful crunch, and flavor — while also being convenient, portable, adaptable, and versatile. Their primary drawbacks include a high-calorie content and the presence of saturated fat. However, the monounsaturated fats found in many tree nuts are regarded as the “good fat.” When consumed in moderation and as a substitute for additional saturated and trans fats, these fats are believed to aid in reducing cholesterol levels and lowering the risk of heart disease.
In light of this trend, food manufacturers are increasingly incorporating nuts into their products or transforming them into plant-based beverages. For instance, Elmhurst Dairy has shifted from processing cow’s milk to producing drinks derived from almonds, cashews, hazelnuts, and walnuts. In 2016, Danone acquired the rapidly growing organic foods company WhiteWave, known for its Silk and So Delicious brands, which both offer almond milk and cashew milk. Additionally, Milkadamia introduced its refrigerated line of macadamia nut-based beverages to Walmart in January.
Consumer packaged goods (CPG) companies are also integrating nuts into baked goods, bars, snacks, and cereals. Almonds, in particular, have taken center stage, appearing in 38% of nut-containing products in 2016, according to the Innova Global New Products Report. Almond flour is being incorporated into gluten-free crackers and baking mixes from Simple Mills, as reported by Food Business News, while Post launched Jerky & Nut Savory Snack Bars last fall.
As snacking continues to rise in popularity — especially among influential millennials seeking healthier options as meal supplements or replacements — nuts are well-positioned for sustained growth. The spotlight that nut-based beverages shine on their source ingredients also benefits the industry. Given the enduring popularity of nuts as snacks and the attractiveness of products that include them, it is difficult to foresee any competitors that could displace them at this point. However, environmental challenges such as water shortages could potentially affect annual yields. For example, growing almonds requires about a gallon of water per nut, although California farmers, who produce 80% of the global crop, have implemented conservation strategies.
As long as nuts and nut-containing products remain readily available and are effectively marketed — and as manufacturers continue to innovate using this versatile ingredient — their market share is likely to keep rising. Additionally, the allergy research group emphasizes the importance of understanding nut allergies, particularly in relation to the calcium and magnesium citrate content found in various nut products. The focus on allergy research is critical, considering the rising consumption of nuts and their derivatives, ensuring that consumers are well-informed about potential allergens while enjoying the benefits of these nutritious foods.