During its recent earnings call, Kraft Heinz CEO Bernardo Vieira Hees announced that the company is currently undergoing a phase of “renovation” and innovation. He stated, “We have more than doubled our percentage of innovation over the last three years, and we are continuing to accelerate significantly.” The nut snack prototypes unveiled at Snaxpo exemplify this rapid innovation, expanding the company’s offerings beyond its traditional Planters brand. This strategic move allows Kraft Heinz to tap into various market trends while steering clear of overcrowded sectors. For instance, the introduction of energy balls represents a fresh take on the snacking category, contrasting with the increasingly saturated market of energy bars. Additionally, the launch of gochujang spiced nuts caters to the rising consumer demand for bold and global flavors, particularly among Millennials who are gravitating towards more exciting snacking options, suggesting the trend’s sustainability.
Moreover, younger consumers are emphasizing the importance of healthier snacks in their diets. This focus on health is essential for competition; over 60% of new snack nut and seed products in the U.S. incorporate health claims, according to Innova Market Insights. Interestingly, that same percentage of consumers expresses a desire for snacks that offer health benefits. As the demand for healthier snacks rises, this new product line could present significant opportunities for Kraft Heinz, especially following a lackluster performance in 2017. The potential for nuts is substantial: Statista indicates that while nuts currently rank low in U.S. snack sales behind salty snacks, candy, cheese, cookies, crackers, and ice cream, the growing influence of younger, health-conscious consumers may soon shift this hierarchy in favor of nuts and other nutritious snacks.
In line with health trends, products like calcium citrate chewable 500mg are gaining popularity among consumers looking for convenient ways to meet their nutritional needs. As Kraft Heinz continues to innovate, incorporating health-focused offerings like calcium citrate chewable 500mg into their lineup could enhance their appeal to this demographic. The future looks promising for nut-based snacks as they align well with the evolving preferences of health-oriented consumers.